Many articles about making money with Pinterest are aimed at bloggers, yet there are various ways to earn without having a blog.
I will concentrate on selling your products on Pinterest and starting a Pinterest side hustle, which is your own small business from home using Pinterest.
The beginning of this article will concentrate on selling on Pinterest, and you don't need a website to do so. If you don't have an online store, you can sell through Etsy, eBay, or Redbubble and link your pins to those sites.
The following section will explain how to start your own agency and manage Pinterest accounts for local small businesses. I'll also show you how to find your first customers for your Pinterest management agency.
Why Sell on Pinterest?
Instagram appears to be a great venue for showcasing your products, right? Yet, there's a hitch: if your Instagram account doesn't have a vast number of followers, increasing sales becomes tough.
You get to use one clickable link in your bio, which isn't the best. You might urge, "Click the link in bio for this amazing product," but truthfully, it isn't the most efficient method to attract buyers. People prefer accessing products with fewer clicks.
Enter Pinterest's power. It's more than a hub for pretty pictures; it's where people browse, discover, and truly buy things.
Pinterest is similar to a treasure hunt. People turn to it to unearth new ideas, products, and inspiration. And here's the exciting part: Pinterest focuses on relevant content, not just the latest.
So, unlike Instagram, where newer posts overshadow yours, your Pinterest content remains active for a longer period, much like a seed that continually grows.
This is thrilling for small businesses and emerging brands. On Pinterest, 97% of leading searches lack branding, meaning people aren't solely after large, well-known brands.
They're eager to find new market players like you! This presents a fabulous opportunity to expose your brand to potential customers.
Nearly half of US Pinterest users earn strong incomes, over $100,000 annually. These individuals are prepared to spend money on discoveries from Pinterest.
With more than 450 million users engaging with Pinterest monthly and a growth rate on the rise, the platform is a vibrant market for your products. In places like the US and the UK, many Pinterest users end up buying items they’ve found on the site.
Pinterest isn’t merely another social media platform; it’s a potent tool for businesses, especially those just beginning or operating on a small scale.
It’s a platform where your content lives on, connecting with people ready to discover and purchase long after you’ve shared it. For creating traffic and sales, Pinterest might be your hidden asset, potentially exceeding Instagram in linking products to prospective buyers.
QUICK OVERVIEW:
1. Set Up a Pinterest Business Account
A business account provides access to Pinterest Analytics, ads, and shopping features.
- Sign up for a free business account at Pinterest Business.
- You can also convert your personal account to a business account.
2. Claim Your Website
This helps with credibility and allows Pinterest to monitor site activity.
- Go to Settings > Claim and input your website URL.
- Follow the instructions to add a meta tag or upload an HTML file to your site.
- After verification, you'll have access to rich pins and analytics.
3. Enable Rich Pins (Optional but Recommended)
Rich Pins pull additional product details like price, stock, and description from your site.
- To enable, add Open Graph or Schema Markup to your product pages.
- Use Pinterest’s Rich Pin Validator to apply.
- Once approved, Pinterest will update your product details automatically.
4. Design Outstanding Pins for Your Merchandise
Pinterest is very visual, so it's important for your pins to catch the eye.
- Use top-quality images, with 1000x1500 pixels being optimal.
- Feature your product in real-life scenarios—lifestyle photos are more impactful than basic product images.
- Include text overlays to underscore significant aspects.
- Employ keywords in descriptions to enhance search results.
👉 As an example, if you're selling handmade jewelry, make a pin with someone wearing the piece paired with a chic attire.
5. Improve Your Pinterest SEO
As a visual search engine, Pinterest requires careful search optimization.
- Use relevant keywords in both pin titles and descriptions.
- Make board names filled with keywords, such as “Boho Handmade Earrings” instead of “My Products.”
- Add hashtags to boost discoverability.
Example Keywords:
When selling eco-friendly candles, choose keywords like “sustainable candles,” “handmade soy candles,” or “natural home decor.”
6. Set Up Pinterest Shopping (Pinterest Catalogs)
If you have an online store, such as Shopify or Woo Commerce, you can connect your products to Pinterest.
- Shopify users: Use the Pinterest for Shopify app for automatic product syncing.
- Users of other platforms: Manually upload a product feed via Pinterest Catalogs.
Once linked, your products will display in the Shop tab on your profile.
7. Promote Your Pins with Pinterest Ads (Optional)
Pinterest Ads help you reach a broader audience and enhance sales.
- Utilize Shopping Ads to promote specific items.
- Use Conversion Ads to drive traffic to your website.
- Set up Retargeting Ads to reach users who clicked your pins but didn't purchase.
8. Engage with the Pinterest Community
- Post pins regularly, at least 5-10 times daily.
- Repin related content from others in your niche.
- Join group boards to increase your reach.
9. Track Your Results
- Identify pins with the highest saves and clicks.
- Modify your approach based on these insights.
10. Offer Exclusive Deals or Freebies
- Create pins that showcase special discounts or time-sensitive offers.
- Promote a lead magnet, such as 'Get our free styling guide' in exchange for an email.
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